August 11, 2022

Vogue commentators say there’s a darkish undercurrent behind the glitz and glamour of Melbourne Vogue Competition, with ‘quick style’ copies flooding the market straight after the beautiful designs debut on the catwalk.

Bernadette Olivier, co-founder of peer-to-peer luxurious costume sharing platform The Volte says low cost, mass-produced copies seem in world chains at a fraction of the fee inside weeks of huge style occasions comparable to Melbourne Vogue Competition.

“What individuals don’t realise is that fake couture, or quick style – a mannequin based mostly on clothes being disposable – is unethical and unsustainable,” says Bernadette Olivier.

“Frankly, you shouldn’t be shopping for a t-shirt for beneath $10 – it’s not frugal, or a cut price – it’s destroying our planet,” she says.

“Designers like Stella McCartney, and Australian labels Zimmermann, Aje and Alemais have pioneered altering outdated environmental practices. Nevertheless, quick style can’t adapt – that enterprise mannequin merely doesn’t work with gradual textiles, well-paid manufacturing and making garments that final.

“Australians on common buy 27kg of clothes every year, per particular person and on common discard 23kg. 

“Regardless of many people with good intentions of passing these clothes to charity retailers or donating them, the bulk find yourself in landfill both right here or abroad.

“The most important spenders on quick style are millennials and Era Z customers who grew up buying a brand new outfit for the weekend, each week.

“It’s additionally proliferated with the rise of world giants like Zara and H&M.

“Quick style is now the second-largest contributor to CO2 emissions, second solely to the oil business. Whereas all of us fear about offsetting our carbon footprint after we fly, your baggage is definitely inflicting extra hurt to the aircraft.”

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Ms Olivier shares the highest 4 issues to contemplate earlier than shopping for quick style: 

  • These clothes usually are not ‘impressed’ by the traits of our celebrated Australian designers, they’re flagrant breaches of copyright harming one of many industries which has been amongst the toughest hit economically through the pandemic.
  • The quick style garment business is the second largest contributor to fashionable slavery right this moment – and people slaves are predominantly ladies and youngsters.
  • Australia is now the second largest textile client globally, second solely to the US.
  • Textiles are now not produced in environmentally pleasant methods and the water utilized in manufacturing, estimated to be 95 litres per garment, is mind-blowing, significantly given a lot of the world is at present experiencing longer intervals of drought attributable to local weather change.”

After turning into conscious of the large points going through the style business, Ms Olivier and her mates Kym Atkins, Genevieve Hohnen and Jade Hirniak noticed a niche available in the market as a part of the answer, and launched The Volte, which can also be a method to provide luxurious style at an reasonably priced value. 

The Volte founders combat fast fashion
Bernadette Olivier, Kym Atkins, Genevieve Hohnen and Jade Hirniak

The Volte permits people to buy designer attire and equipment, after which checklist them for sharing, with many lenders incomes between $50,000 and $100,000 a yr renting out their designer wardrobe. 

“A big share of The Volte lenders are millennials and Era Z customers who now solely buy designer style firstly as a result of they know on the very least it is going to be cost-neutral, and secondly as a result of they know that these clothes are made ethically and are made to final and convey pleasure for a couple of outing after which be tossed within the bin,” says Ms Olivier.

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