William A. Kennedy III, MD, a double board licensed facial plastic and reconstructive surgeon and the founder and CEO of AEDIT, shares how his app is disrupting the aesthetics house by bringing expertise beforehand solely obtainable in medical doctors’ workplaces to the palm of customers’ arms.
As a facial plastic surgeon, I used to be at all times looking for a platform that would give my sufferers trusted, easy-to-understand details about each beauty process obtainable. Individuals wish to know the professionals and cons of all remedies, not simply those a selected physician can supply; what surgical and non-surgical choices exist; and whether or not or not one thing is true for them. For a very long time, this info solely existed in a restricted manner from system producers, pharmaceutical firms, or medical doctors’ web sites. In every of these instances, the principle aim is to promote their very own merchandise and procedures. I created AEDIT (pronounced ed-it) with the aim of empowering sufferers with complete and unbiased details about aesthetic options.
The AEDIT iOS app is a first-of-its-kind, self-service aesthetic options platform designed to simplify and safeguard the seek for beauty procedures and the board licensed suppliers who carry out them. AEDIT educates and empowers customers to personal their aesthetic journey by means of progressive expertise and medically correct info.
Aesthetic medication is extra fashionable than ever (the 2021 annual report from the American Academy of Facial Plastic and Reconstructive Surgical procedure discovered a 40% enhance in facial plastics final 12 months alone), which has had each constructive and damaging results. It’s nice that the dialog round procedures is being normalized, however there are unintended penalties. Increasingly more sufferers are coming in to see me and my friends ‘sure’ of the outcomes they wish to obtain or the process they wish to endure due to what they’ve seen on social media or heard about from associates. This has led to an inflow of misinformation and unrealistic expectations. This has additionally coincided with the rise of the so-called ‘Instagram Face’ — the time period used to explain how social media, facial morphing apps, and cosmetic surgery has created a sure desired look that’s inflicting lots of people to look, nicely, the identical.
To deal with this, AEDIT has developed The AEDITOR, our patented 3D Aesthetic Simulator, that lets individuals visualize medically correct outcomes which are customized to their distinctive options.
Greater than three years within the making, The AEDITOR permits customers to ‘strive on’ fashionable surgical and non-surgical beauty remedies (together with rhinoplasty, Botox, forehead elevate, lip filler, and extra) and immediately visualize outcomes. The AEDITOR makes use of machine studying and AI expertise to map greater than 100,000 factors on the consumer’s face with sub-millimeter accuracy. As soon as solely obtainable in a health care provider’s workplace, The AEDITOR removes the guesswork by delivering the expertise of a 3D aesthetic session proper to your smartphone and providing you with the arrogance to take the following step in your aesthetic journey. At the moment, the app permits customers to ‘strive on’ 11 totally different remedies throughout six areas of the face with new remedies launching usually.
As a result of schooling is on the coronary heart of every part we do, AEDIT provides 5 in-app instruments to seamlessly assist customers from discovery to restoration:
1. The AEDITOR: ‘Strive on’ beauty procedures — like rhinoplasty, lip filler, blepharoplasty, and extra — and immediately visualize attainable outcomes with our patented 3D Aesthetic Simulator.
2. Good Options Finder™: Analysis surgical and non-surgical remedies with over 400 user-friendly process guides that break down every part it’s essential to find out about price, restoration, outcomes, and extra.
3. The AEDITION: Keep up-to-date on the newest magnificence information and aesthetic developments with our curated digital publication that publishes new content material every day.
4. AEDIT Supplier Community: E-book digital and in-person consultations with trusted, board-certified suppliers close to you.
5. Aesthetic Knowledgeable: Obtained a query? Chat with our devoted aesthetic specialists in real-time.
The AEDIT app is free to obtain and to make use of key options. To expertise all that AEDIT has to supply, customers can subscribe to AEDIT PRO. For $6.99 a month, the AEDIT PRO subscription unlocks all the ‘strive on’ procedures, a reserving advantage of as much as $400 off a process, and entry to a devoted Aesthetic Knowledgeable.