The recognition of esports and authentic gaming content material is rising quickly, and Fairfax-based FreshCut Interactive Inc. is on a mission to construct a brand new social platform tailor-made to online game followers and creators alike.
The corporate, which launched in 2019, was based by James Kuk, Ben Stueck and Ernie Le — all veterans of Amazon.com Inc.-owned streaming service Twitch.
Like Twitch, FreshCut operates a platform centered on gaming-related video content material. Nevertheless, FreshCut plans to showcase fast and simply digestible short-form movies, slightly than the prolonged stay streams featured on Twitch.
Le, who serves as the corporate’s chief content material officer, mentioned avid online game followers are hungry for content material that enables them to really feel linked to a group of fellow followers with out essentially requiring a serious time dedication.
“Even in the event you don’t have a desire for short-form, as long-form grows there’s all the time a necessity for it,” Le mentioned. “Particularly in the event you observe creators … How do you atone for the cool issues they’ve executed previously week?”
Viewers is probably not the one ones concerned about what FreshCut is doing. Kuk, the corporate’s chief govt, mentioned that FreshCut is dedicated to providing content material creators a greater system of compensation than what’s provided on competing platforms.
A part of this includes the mixing of blockchain know-how. Viewers can reward favourite content material creators with digital tokens known as FreshCut Diamonds, which, like cryptocurrencies, are tracked on a blockchain digital ledger.
Kuk mentioned this technique will guarantee higher transparency round creator compensation and provides each viewers and content material suppliers certainty that the corporate isn’t accumulating exorbitant commissions on monetary transactions.
“Our level is that we wish to redistribute the worth equation in favor of content material creators and group members,” mentioned Kuk. “It doesn’t must be the case that the centralized firm makes 100% of the income. Individuals who use the platform ought to have some share of that worth.”
FreshCut introduced a $15 million funding spherical on Might 18, which Kuk mentioned would gasoline improvement of its platform and group. The corporate additionally not too long ago introduced a $1 million creator fund as one other technique of drawing proficient storytellers and charismatic personalities to its platform.
Kuk mentioned FreshCut will likely be a great dwelling for gaming-focused creators who could battle to search out alternatives to construct a group of followers or monetize their content material on short-form platforms like TikTok and Instagram.
“We wish to construct an superior leisure expertise for this content material class,” mentioned Kuk. “And we wish to assist content material creators succeed.”