August 12, 2022

Actual property tech startup Atllas is trying to put more cash into the pockets of actual property brokers with a subscription service that can enable brokers to maintain 100% of their gross sales commissions — a disruption to an trade the place that determine hovers round 6%.

The tech firm, led by Chief Govt and Founder Neema Bardi, presents brokers 100% of their gross sales fee along with a web site that offers brokers entry to coaching movies, pictures companies, social media templates, impression analytics and a touchdown web page, amongst different issues.

Bardi’s background in actual property dates again to a childhood fascination in regards to the trade that led to the 24-year-old incomes an actual property diploma from USC and later breaking the file variety of offers closed by a first-time agent at Rodeo Realty Inc.
“We’re actually a tech firm coming in disrupting the [industry] with actual property and tech experience,” Bardi mentioned. “We’re the proper folks to disrupt the house.”

The corporate’s service is predicated round a flat-fee subscription plan that prices $5,000 per 12 months and permits brokers to maintain 100% fee from the purpose of sign-up. It offers brokers entry to the options of the Atllas web site along with the fee deal.
Atllas, which lately got here out of stealth mode and has raised greater than $2 million in funding, has obtained help from companies together with Charles Schwab Corp., Nice Oaks Enterprise Capital and Ambridge Capital.

Atllas has roughly 30 brokers on its paid subscription platform and is rising. In the meantime, a whole lot of brokers are utilizing the corporate’s free open home supervisor, which permits brokers to personalize digital open home sign-ins and registration types, retailer consumer knowledge and consider analytics.

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Bardi mentioned rising Atllas’ younger consumer base will likely be of excessive precedence if the corporate desires to be sustainable.
“Residential actual property is the biggest asset class on this planet, rising 14% each single 12 months, with 4 and a half million registered actual property licensees in the USA,” Bardi mentioned. “Our objective is to seize 10% of the market.”

If Atllas onboards 450,000 brokers paying $5,000 a 12 months, that might web the corporate $2.25 billion in annual income.
“Even simply off 1% of the market, you’re making $450 million each single 12 months,” Bardi mentioned, including that Atllas will herald money by way of different upsell companies.