September 26, 2022

9count, a Marina del Rey-based expertise firm, introduced final week that it had secured a further $6 million in funding, bringing its complete raised to $27.5 million. 9count’s buyers included GGV Capital Redpoint, Signia, Greycroft, Development, Crosscut, I2BF and Waverley Capital, amongst others.

The corporate was based in 2019 by Alex Hofmann, former president of Musical.ly (which was acquired by the Chinese language firm ByteDance, and absorbed into TikTok in 2018), and Joe Viola, to develop a number of social and courting apps for customers worldwide.

The corporate will use an enormous chunk of the funding to construct upon its hottest courting app, Summer season. Since its launch three months in the past, Summer season is now the fastest-growing courting app since Bumble launched in 2014, in response to Hofmann, and has garnered greater than 300,000 customers.

Summer season is a courting app designed to attach customers. The appliance steps away from the swiping characteristic most courting apps use, and as an alternative, customers open the app to discover a grid feed with all their doable matches. As soon as a person sends an individual a “like,” the opposite particular person has 24 hours to reply.

Hofmann stated the success of Summer season is thanks partly to the corporate’s “multipro,” that means multiproduct, method, which permits 9count to develop a number of, synergistic merchandise below one shingle on the similar time.

“Primarily, we’re creating not only one product however a number of merchandise. And it is a pattern that we’ve got seen in Asia, primarily in China,” Hofmann defined. “We imagine that that is one thing that can increasingly more make its method to the Western world, the place corporations don’t simply deal with one product, however actually launch a number of merchandise and see if there are learnings from the one product that may be utilized to the opposite product, or if it’s doable to drive site visitors from one to the opposite.”

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Utilizing this technique, 9count launched the courting app with greater than 50,000 customers on day one due to the flexibility to cross-promote the app to customers on their friend-making platform, Wink.